SARAH KAPLAN

Hi! I'm Sarah, and I live at the intersection of brand strategy and performance marketing—where compelling stories meet measurable growth.

I'm a growth marketing leader with 8+ years scaling brands through the full marketing funnel. Currently leading digital and performance marketing at TOCA Soccer (23% YoY growth, 32% CAC reduction), I've built my career on a simple truth: the best marketing happens when you pair bold brand thinking with ruthless performance optimization.

My experience spans the spectrum: brand strategy and go-to-market at TYSON 2.0 (170%+ social growth, 2x sales), high-profile campaigns at Anheuser-Busch (113M+ reach, Super Bowl activation), and managing $1M-$20M+ paid media budgets across Meta, Google, TikTok, programmatic, and emerging platforms. I've led product launches, loyalty programs, experiential marketing, and influencer partnerships—always with one eye on brand impact and the other on ROI.

What makes me different? I don't just buy media—I craft the entire customer journey. From go-to-market strategy to attribution modeling, creative testing to agency negotiations, I bring strategic thinking and a relentless focus on what actually drives growth.

I'm a Wharton grad, Webby Award Finalist, and someone who believes the best insights come from curiosity, data, and really good coffee.

When I'm Not Building Marketing Strategies

Those who know me describe me as an energizer bunny. When I'm not optimizing campaigns, you'll find me:

• Solo backpacking through new countries (30 and counting)

• Hiking with my dog, Dobby (yes, named after the house elf)

• Playing soccer or running with my local community

• Reading, striking up conversations with strangers at coffee shops, or catching stand-up comedy shows

I bring the same energy to everything: curiosity, optimism, and a refusal to settle for "good enough."

Let's connect: LinkedIn | sarahmkaplan8@gmail.com.